Why Vietnamese People Take Photos During Lunar New Year?

Lyn Luong • January 25, 2025

In Vietnam, the approach of Tet Nguyen Dan, or Lunar New Year, is marked by a cherished tradition: capturing photographs in traditional attire, notably the áo dài, using professional cameras. This practice is deeply rooted in cultural preservation, familial bonding, and the celebration of heritage.

Cultural Significance of the Ao Dai

The ao dai, Vietnam's traditional long dress, symbolizes the nation's identity and aesthetic values. Wearing it during Tet is a homage to ancestral customs, reflecting respect for tradition and a desire to connect with cultural roots. Photographing oneself in an ao dai during this festive period serves as a visual preservation of these values, ensuring they are remembered and honored.

A young Vietnamese woman in a pink ao dai posing for a photo at a vibrant flower market during Tet holiday.

The Role of Photography in Modern Celebrations

In contemporary Vietnamese society, photography has become an integral part of Tet celebrations. Families and individuals often organize professional photo sessions to capture moments in traditional attire. These images are not only personal keepsakes but also a means to share cultural pride on social media platforms, bridging the gap between tradition and modernity.

A group of Vietnamese women and children in traditional ao dai taking photos surrounded by colorful flowers at a Tet market.

Preservation of Memories and Family Bonds

Three Vietnamese women in red and white ao dai walking past a display of red lanterns and yellow flowers, symbolizing Tet celebrations.

Tet is a time for family reunions and strengthening bonds. Taking photographs together in traditional clothing reinforces familial connections and creates lasting memories. These images often become treasured family heirlooms, passed down through generations, encapsulating the essence of togetherness and shared heritage.

A young Vietnamese girl in a red ao dai holding a red envelope (li xi) while standing close to her mother during Tet holiday.

The Influence of Social Media and Trends

The rise of social media has amplified the popularity of Tet photography. Sharing images in traditional attire has become a trend, especially among the younger generation, fostering a renewed appreciation for cultural practices. This digital sharing acts as a modern conduit for cultural expression, allowing traditions to adapt and thrive in the digital age.

A group of young Vietnamese women in colorful ao dai walking together, holding flowers, and enjoying Tet festivities in an urban setting.

The practice of photographing oneself in traditional attire during Tet is a multifaceted tradition that embodies Vietnam's respect for its heritage, the importance of family, and the seamless integration of tradition with modern technology. It stands as a testament to the enduring nature of cultural practices, even as they evolve with time.

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